Targeted / Account Based Marketing 

Identifying your total addressable market and prioritizing accounts that provide the most opportunity is an important early step in your sales and marketing strategy. The most successful companies create positioning statements, ideal customer profiles and persona documents early, and review and revise them often. These documents ensure you really understand your product or service, the value they provide, and what types of industries, companies and individuals you can help. They are also critical tools to ensure a consistent voice is used in all your sales and marketing efforts. Coombe consulting helps you:


  • Prepare Positioning Statements, Personas and Ideal Customer Profiles. Request a template.
  • Conduct market research to identify your total addressable market.
  • Create strategies and execute on tactics to stay engaged with your market.

Marketing

Understand and identify the companies and people your product and services help